The stakes are high when entering new markets. Non-compliance with pesticide regulations can lead to severe consequences, including the rejection of product shipments at borders.
Such rejections are not only financially burdensome due to the costs of product returns, disposal, and potential fines, but they also pose a reputational risk.
Being flagged for non-compliance can damage a company's brand image and consumer trust, which is particularly amplified by the rapid spread of information through social media and other digital platforms.
The risk extends beyond a single incident, potentially affecting future trade and business opportunities in the implicated market as well as others. In many countries, just one violation can lead to increased surveillance and testing of all future shipments of that company or importer, creating additional market access barriers.